VerizonWho's Gonna Win Challenge
DIGITAL MKTG+ | BRAND STRATEGY
How can we make maximum impact with a moment where all eyes are on us?
Leveraging a huge cultural moment like the Super Bowl to capture fan attention and motivate engagement through a digital activation that not only harnessed the power of fandom and competition but showcased the power of Verizon’s network. This activation gamified the country’s rivalry by asking them to vote on who they thought would win certain match-ups for special prizes and incentives, sparking national excitement and conversation.
What We Delivered
- Simple, highly addictive tapping game
- Interactive fan engagement and voting
- Light Shows across the country
- Popular NFL football player integration
- Social and digital ads
- Dynamic microsite (North Kingdom partnership)
- Custom content and badges
