Samsung
Block Party

Experiential | Influencer

Attracting new customers & driving pre-orders through explosive, non-traditional efforts

_{Taking over several blocks of the Meatpacking District & Times Square in NYC, our “Samsung Block Party” kicked off following the global announcement of the latest Galaxy Note device at Barclays.  The event was both indoor and outdoor presence. The outdoor street-fair included several Tech Activations to highlight various  Samsung products and a live concert. Indoor a livestream of onstage device demos, which went live to Times Square, and could be streamed on YouTube.}

What We Delivered

hybrid event & live concert
indoor tv talk show
product demos with celebs
outdoor street fair
radio remote with hot97fm
live perf by rapper : logic
product activations
influencer + social program
youtube, facebook partners
Times Square live-stream

The Results

_372M+_{Total Impressions}_56.4M+_{Total Social Impressions}_270M+_{Livestream + Content Views}_172k_{Times Square Brand Impressions}_4,800_{Live Event Attendees}

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