IBM
AI Forum

Brand Strategy | Experiential

How can we create a consistent and impressive impression for the smartest of audiences with a DISCERNING eye?

Showing IT decision-makers what to expect with AI-ready data in an optimal enterprise cloud environment with the right IRL experiences and physical / digital resources. These products are all about enabling businesses and customers to build the future of the world, so the way we present information is crucial to not only helping potential customers understand the value of the product but compelling them to purchase. Our experiences, content and materials aid in the sales process, ensuring that potential customers are not only informed but entertained and impressed.

What We Delivered

  • experience journey strategy
  • competitive positioning research
  • experience journey design
  • experiential toolkit
  • geo-led event market recommendations
  • creative guidelines
  • 3D renderings
  • physical and digital assets

The Results

150+ assets created
10+
market iterations
1
global toolkit