HBOLook at the Pictures Tour

BRAND STRATEGY | Experiential
How do we raise awareness and prime a nationwide audience leading up to a new HBO documentary?
Working with the HBO we developed a campaign to launch in lead-up to the premier of a Robert Mapplethorpe Documentary: Look at the Pictures. To bring to life the raw and often edgy artist’s life work, an immersive 2 story container build, with interactive multi-media installations was sent on tour to several prominent markets: NY, Miami, LA & San Fransisco.

What We Delivered
- pop-up mobile art gallery
- international film festival screenings
- exterior projections
- interactive multimedia viewing gallery
- influencer mailers
- hollywood window display
- local media partnerships