HBO
Look at the Pictures Tour

BRAND STRATEGY | Experiential

How do we raise awareness and prime a nationwide audience leading up to a new HBO documentary?

Working with the HBO we developed a campaign to launch in lead-up to the premier of a Robert Mapplethorpe Documentary: Look at the Pictures. To bring to life the raw and often edgy artist’s life work, an immersive 2 story container build, with interactive multi-media installations was sent on tour to several prominent markets: NY, Miami, LA & San Fransisco.

What We Delivered

  • pop-up mobile art gallery
  • international film festival screenings
  • exterior projections
  • interactive multimedia viewing gallery
  • influencer mailers
  • hollywood window display
  • local media partnerships

The Results

490M+ MEDIA Impressions
44.2M+
Social MEDIA Impressions
350k+
brand impressions/tour
100k+
Brand Impressions / Windows
8,700+
Live Event Attendees