WakeYour Brand PotentialUp
We are a strategy-led integrated marketing agency, working with brands to break through, inspire brand devotion, and drive impact.
Samsung
Blockparty
Street-fair in the Meatpacking District (NYC) to launch the latest Samsung device with performances, tech, activations, livestreams & local community vendors
Services
Experiential, Digital MKTG+, Influencer
Impact
372M+ Total Impressions
270M+ Livestream and Content Views
5k Attendees
HBO
Look at the Pictures Tour
Multi-stop container tour with two story interactive multi-media installation, as a lead up effort to raise awareness for the new documentary on Robert Mapplethorpe
Services
Experiential, Digital MKTG+, Influencer
Impact
490M+ Media Impressions
44M+ Social Media Impressions
9k Attendees
USA
See How Far You Can Go Campaign
Ad campaign motivating audiences to find their adventure in America, reinvigorating the brand with youthful and inspiring spirit
Services
Brand Strategy, Digital MKTG+
Impact
50M+ Impressions
25x Return on Media Investment
100+ Assets Created
Verizon
#Who's Gonna Win Challenge
Gamified digital activation that highlighted the scope of Verizon's network and harnessed the power of the NFL fandom during the Super Bowl
Services
Brand Strategy, Digital MKTG+
Impact
lB+ Impressions
500K+ Engagements and Content Views
12 Cities Across America
FX
Legion Where?House
Self-explored art exhibition & global augmented reality multi-market OOH campaign that reimagined artist David Flores' work & built buzz for FX's show, Legion
Services
Brand Strategy, Experiential, Influencer
Impact
430M+ Media Impressions
82M+ Social Media Impressions
12k Attendees
Samsung
Note9 Retail Launch
Working with Janelle Monae to introduce Samsung's latest device with iconic performances & artist-specific activations in the heart of New York City
Services
Experiential, Influencer
Impact
250M+ Media Impressions
28M+ Social Media Impressions
lK Attendees
HBO
HeLa Art Collective w/ Oprah
Touring immersive and interactive art exhibition, designed to honor the contributions, legacy, and documentary of Henrietta Lacks
Services
Experiential, Influencer
Impact
202M+ Media Impressions
15M+ Social Media Impressions
11 .5K Attendees
Working with the biggest brands
We create a unified, seamless brand experience across every channel and in every touch
Through Imagination, Innovation, Efficiency and Collaboration
Your brand connected, realized, and fully integrated
Brand Strategy
Crafting the plan for how to stand-out, connect & communicate
- Insights & Analytics
- Brand Development
- Growth & Planning
- Audience & Personas
- Messaging & Communication
- Sponsorships & Partnerships
Digital MKTG+
Driving attention & conversion through data-driven, compelling touches
- Media planning
- Campaign development
- Media buying
- Content & creative
- Digital Partnerships
- Measurement
Experiential
Creating emotional, unforgettable moments that bring brands to life
- Experiential strategy
- Creative & thematic
- Experience design
- Logistics & planning
- Event production
- Immersive tech
Influencer
Delivering meaning and sparking action through the power of culture + creators
- Influencer strategy
- Sourcing & selection
- Concept & campaign
- Content Creation
- Wrangling & contracting
- Trend monitoring